What is a dofollow link

A dofollow link is a type of hyperlink that passes SEO value and authority from one website to another, telling search engines that the link is valuable.

By default, all links on the web are dofollow unless they're specifically marked as nofollow.

Why dofollow links are important

Dofollow links are important for search engine optimization (SEO) because they contribute to the linked site's backlink profile and can help improve its search engine rankings.

Search engines like Google use dofollow links as a signal of a website's credibility and relevance. When a site receives a dofollow link from a high-authority website, it's seen as a vote of confidence, which can positively impact its search rankings.

Key takeaways:

• They pass link equity (also known as "link juice") from the linking site to the linked site.
• They help search engines discover new web pages and understand the relationship between different pages and websites.
• The value of a dofollow link depends on factors such as the authority of the linking site, the relevance of the content, and the placement of the link within the content.

A balanced backlink profile typically includes a mix of both dofollow and nofollow links. The key is to prioritize the quality and relevance of your backlinks rather than focusing on whether they're dofollow or nofollow.